Why your business needs e-mail marketing

There are lots of reasons for small businesses to “dip their toes”¬† into the e-mail marketing pool–even if they’re not yet confident in their ability to swim.

Here are several of our favorites. They’re adapted from a recent feature¬†by Wendy Lowe for MarketingProfs.

  • E-mail marketing is efficient: Once you have customers’ e-mail addresses (and their permission to send e-mails!), you can contact your entire customer base at one time.
  • E-mail is proactive: Customers don’t have to stumble on your ad. You can reach them where they already are–their Inboxes.
  • E-mail lets you truly engage with your customers: You can bring them shopping tips, updates on trends, seasonal items, and special loyalty-program deals on a regular basis.
  • E-mail marketing offers a great ROI: According to research by the Direct Marketing Association, e-mail marketing generated a return on investment (ROI) of $43.62 for every dollar spent on it in 2009.

To read the entire article, click here. [Note: Free sign-up required.] To learn more about our custom e-mail programs, click here.

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