Small business coupon pros and cons

The small business coupon has become part of most companies’ marketing strategies. Consumers want discounts. Small businesses want new customers.

And now Groupon has upped the ante, already becoming a word that represents an entire product line–like Kleenex, Scotch tape, and even Coke.

Hundreds of newly cloned “Daily Deal” programs offer opportunity for small businesses. But they also bring risks–like customers expecting money-saving deals–or they don’t come back.

Alex Salkever has written a good article in Daily Finance, about group buying and the smart steps many small businesses are taking to protect themselves from taking a huge hit on the deep-discount coupon and group buying programs they sign up for.

To read the entire article, click here.

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