Tech news for small business marketers

Many of us struggle to keep up with the tech trend du jour. However, an interesting tech news item suggests we might want to slow down. Or maybe even re-think that strategy.

A major trend for 2011 is that many people are actually trying to “de-tech” their lives, according to a new study by ad agency JWT. While we’re all super-connected, some of us apparently are tired of depending on the computer or smartphone as our lifeline.

Ann Mack, JWT’s director of trendspotting, notes, “Two or three years ago, a major trend was mobile media as the ‘everything’ hub where all digital activity — communications, entertainment, gaming, our personal schedules — will reside. Last year, it was location-based technology.”

This year, as reported in today’s Marketing Daily, “there’s also a counter trend resisting that “everything” tendency of mobile digital technology to keep people connected. ‘There have been lots of studies on the effects of technology, how it leads to attention span problems and lack of creativity, and weaker language skills. People are becoming more aware of that and want to re-engage in the world. It’s not about being a Luddite, but more logging off or mono-tasking,’ she says.”

Despite this bit of tech news, there’s still encouragement for those who crave even more tech-connectedness in their lives.

Another 2011 trend noted in the study is “gamification,” or marketing via all types of games, in an effort to better engage customers.

To read the entire article, click here.

  1. Carrie_P says:

    It’s a small mention here in your post but we see gamfication as being a really big trend in 2011. We’re BigDoor ( and we work with publishers, developers and marketers to determine what the best game layer experience is for their site(s). Adding levels, points, leaderboards, virtual currency and goods for websites can increase user engagement, loyalty and monetization. We have a great resource section of our site that details more about gamification! Check it out.

  1. [...] At the end of last year, we wrote a post that covered experts’ predictions about marketing trends for 2011. [...]

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