Mobile market set to expand

Everyone knows that the mobile market, so far, has been limited mostly to teens and young adults. Especially when it comes to those who’ve signed up to permit ad messages to come to them.  (See our earlier post on location-based marketing.)

For marketers, however, new statistics on smartphone penetration show that the time to start paying more attention to mobile opportunities may be coming soon. An article on Marketing Sherpa indicates that in the past two years, use of smartphones has increased from 10% of consumers to 26%.

Here’s what senior reporter Adam T. Sutton said about the growing use of smartphones and its implications for marketers:

In January 2010, it felt like it could have been the year when mobile marketing rose to prominence. By October, smartphones represented one in four mobile subscribers, compared to just one in 10 two years prior, according to comScore. But looking back on the year, it is clear that mobile marketing is still emerging.

Marketers have not adopted mobile strategies in large numbers. However, many have started experimenting with SMS, mobile websites and mobile apps — similar to how marketers experimented with social marketing in 2009.”

Change is, indeed, coming more slowly than most experts predicted.  But marketers who want to reach young people and lure them to their retail stores or restaurants should start paying more attention to mobile market opportunities.

Want to reach over-30′s who have smartphones? Gotta wait a while.

To read the entire article, click here.

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