Personal email gets best results

If you’re sending out e-mails, here’s a useful bit of information from Jay Conrad Levinson, founder of Guerilla Marketing: Personal email is the way to go. Here’s his advice:

“Should you expend the effort to personalize your emails?  Personalized emails generated 42.7% more click-throughs on average to the web copy than non-personalized email.  Personalized emails generated 403% more sales on average than non-personalized emails.  Personalized emails generated 42.8% fewer un-subscribes on average than non-personalized emails.”

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