Small business marketing plans encouraging
A study by MerchantCircle during the first quarter of 2011 shows positive expectations on all fronts.
The numbers certainly aren’t of the pop-the-cork variety. But as most of us know–for better or worse–when companies fear for the future, the first budget item to go is marketing.
At long last, small business owners are planning to spend more on marketing in the next few months. That means they’re encouraged that their revenue will grow in 2011.
Of course, we’re happy to see the study. But that kind of optimism benefits everyone.