Top social media sites? It depends on your goals

A new study, from Marketing Sherpa, has found that your best choice for  social media networks depends on whom you’re trying to reach.

For example, if you’re selling to consumers (and provided that your customers are actually using Facebook, and that you can lure visitors with compelling content and/or games, contests, discounts, or coupons), Facebook is probably your best bet.  On the other hand, if you’re selling to businesses, you may want to put your social media resources to use elsewhere–say, on LinkedIn. Take a look at the survey results:Allen T. Sutton, who wrote the blog post describing survey results, noted what he’d expected and a couple or results that surprised him:

“Blogging sits comfortably on top. This does not surprise me since creating content is the most effective SEO tactic , and SEO is a vital part of a good inbound strategy.

“However, two things do surprise me. First, I expected LinkedIn to rank high with B2Bs, but I did not expect it to so clearly beat Facebook. Fewer than 50% of B2B marketers report that their efforts on Facebook were effective. LinkedIn appears to provide the most effective social network for inbound B2B marketers.

“The second thing that surprises me is that YouTube and other video sharing sites are well within the top tier. I have seen great YouTube strategies from a select few marketers, but I did not realize that strong performance was this widespread. I expect even more marketers to start using video sites in the coming years.”

What marketing strategies should work best for you? And especially if you have a limited marketing budget?  We can help you figure it out and start attracting new customers. Contact us.

  1. [...] of the, “very or somewhat effective” responses given in the Marketing Sherpa chart, this study asked specifically which channels had resulted in the acquisition of a customer. Once [...]

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