Write ad copy that works: Don’t say “sale”

Who would have thought that the word “sale” wasn’t always a sure-fire customer-grabber? Certainly not me.

Yet a new report from Buddy Media shows that people relate to the word with below-average engagement in social media.

According to the report, written up in MarketingVOX, “[t]he keyword ‘dollars off’ in a retail offer-related Facebook post provides the highest user engagement– 55% higher than average — out of 10 popular choices, according to a September 2011 report from Buddy Media. And ubiquitous ‘coupon’ ? It had an engagement 39% above average.

“On the other end of the spectrum, seemingly popular keywords, such as ‘sale’,  ‘save,’ ‘deal,”% off’ and ‘bargain’ have lower-than-average engagement rates –  30% lower in the case of ‘sale.’”

To read highlights of the interesting study on what works in social media, click here.

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