Blog ideas

Blog ideasIf you’ve followed this blog, you know we’re huge fans of blogging (even though we don’t do it often enough!)

We believe that after creating a professional, user-friendly Web site, blogging should be the next layer in the foundation of any small business marketing plan–and specifically, of any social media plan. Valuable blog posts can pay dividends many times over.

For some reason, blogging intimidates people. It shouldn’t. You’ve got ideas, opinions, suggestions, and experience that can benefit others. Blogging is simply a great way to share that knowledge and introduce yourself to people.

Here’s a quick pointer on blogging from infusionsoft, a marketing automation company.

“The key is to create high-quality content that is relevant to your target audience. Keep it consistent and keep it real. Other than that, just have fun with it!  Some suggestions for blog posts include:

  • Industry-specific tips and insights
  • Special offers or give-aways
  • Analysis of recent news items
  • Product tutorials
  • Humorous anecdotes
  • Interviews with employees, customers or partners”

If you’re set up to blog, think of anything in the short list above, and jot a quick post. If you’re not set up, check out WordPress (the format we use) or the also popular blogspot.

Take advantage of one of the best–and free–ways to connect with customers.

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