Marketers market rather than buy social media ads
Here’s an interesting item, published last week by eMarketing.com.
When ad agencies decide on the ways to publicize their own companies, a full 87% choose not to advertise on Facebook. Agency ads appear on even a smaller percentage of the other major B2B social media sites–LinkedIn and Twitter.
Here’s the chart showing the percentages:
“Overall,” eMarketer concluded, ” most companies prefer to focus on marketing on social networks, rather than spending money to advertise.”
To read the entire article, click here.
