SEO for small business: How hard is it?

We all want magic wands. To lose weight. Get strong. Become rich. Find the perfect mate. “Just do this or buy that and you dream will come true.”

As small business owners, we want magic wands, too.  “Just wave it and customers will find you and flock to your store, office, or Website and buy, buy, buy.”

Today’s marketing “magic wands” often involve social media and search engine optimization.  “Just put up a Facebook page. Just use certain keywords in your Website text. Or just buy “top-rated” links.” Or more likely, “Just pay us to do it, and you’ll have to beat the customers away.”

Uh, no.

Like most of our other instant-success fantasies, social media success involves many tasks. It takes lots of planning, time, and hard work.

SEO success is also complex and requires hard work on many fronts. Take a look at the chart above, created by Marketing Sherpa. It’s based on the experiences of more than 1,500 search marketers.

Remember this chart the next time someone promises you that their magic wand is all you need.

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