Just saw a simple explanation of today’s marketing landscape. It was in a white paper on Twitter as a business tool that I downloaded from Hubspot, a company that sells marketing automation software. This paragraph summed up today’s marketing landscape clearly and succinctly:
“Th[e] changing nature of consumers‘ shopping habits means that instead of continuing to push marketing messages out, effective marketers must adapt to consumers‘ new behavior by creating marketing campaigns that pull people in to their business. This strategy is called inbound marketing. Inbound marketers offer useful information, tools, and resources to attract people to their business and its website, while also interacting and developing relationships with consumers on the web…”
Put more simply: Offer information that customers will find interesting and helpful. That way, they’ll see you as a great resource, someone they can trust. And they’ll want to come to you–to learn more about you and your business.
The bottom line: Don’t waste your money on marketing that focuses on you. Think about what your customers want and give it to them.
You really can be a customer magnet. Easily and affordably.
To download the Hubspot whitepaper (registration required) click here.