Whether you’re creating or updating a Website, an e-mail marketing program, printed materials, or engaging in any type of social networking, providing content that your customers want and need is not only essential, but also highly cost effective.
Giving customers marketing materials that focus only on how wonderful your products and services are is a waste of your time and money.
Hubspot, a company that markets business software, offers some solid advice about business blogging. The company recently published a free e-book that highlights 13 mistakes that business bloggers make. Number 1 is not integrating your blog with your Website. Here’s number 2 :
The content you publish on your blog is too heavily focused on you – your products, services, achievements, and why you’re awesome – and it’s seriously lacking thought leadership.
“Why It Hurts:
If people are visiting your blog expecting to find educational content and all they find is you talking about how great your products and services are, you’re not going to accomplish the same goals or attract as many readers as you would if you published thought leadership-based content.”
To read or download the free 13 Business Blogging Mistakes & Their Easy Fixes, (registration required), click here.