Search engine optimization

E-mail remains top marketing method

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E-mail-marketing.jpgAre you using e-mail to reach existing customers and prospects? Almost every other business is.

A new white paper on e-mail marketing trends, issued by Lyris, an e-mail marketing company, indicates that  e-mail remains the most frequently used marketing method. Here, from “10 Trends that will Make or Break Your Email ROI this Year,” are some interesting insights.

“Trend #1: Email Remains the Cornerstone
Of all the trends to watch, this is the one that many people will
miss simply because it seems so obvious. Email marketing alone
isn’t exactly a hot new trend, but you’ll want to start using email
more effectively in your marketing mix.

The primary reason why email has been, and will continue to
be, the cornerstone of the online marketing world is that it’s the
one method of online marketing that everyone uses….with over
90 percent of companies using email marketing.”

According to Lyris, the second most popular marketing tactic is search engine optimization (SEO), followed by paid search listings, and purchasing display ad space directly from publishers.

To read the entire report (free online registration required), click here.