Posts Tagged ‘customer retention’

Marketers market rather than buy social media ads

Posted in Advertising, Building customer loyalty, Copywriting and content, E-mail marketing, Marketing strategies, Selling tips, Social media Be the first to comment

Here’s an interesting item, published last week by eMarketing.com.

When ad agencies decide on the ways to publicize their own companies, a full 87% choose not to advertise on Facebook.  Agency ads appear on even a smaller percentage of the other major B2B social media sites–LinkedIn and Twitter.

Here’s the chart showing the percentages:

Social Networks on Which US Ad Agencies and Public Relations Firms Purchase Ads, Q2 2011 (% of respondents)

“Overall,” eMarketer concluded, ” most companies prefer to focus on marketing on social networks, rather than spending money to advertise.”

To read the entire article, click here.

Top social media sites? B2B or B2C?

Posted in Blogging, Building customer loyalty, Marketing strategies, Social media 1 Comment

Here’s a continuation of what we showed you about social media yesterday. This report, however, is from Hubspot, a company that specializes in inbound marketing–or drawing customers to businesses rather than pushing sales messages outward.

As you can see once again, the success that marketers had with various social media channels depended on whether they were selling to consumers or to other businesses.

Instead of the, “very or somewhat effective” responses given in the Marketing Sherpa chart, the Hubspot  study measured which channels had resulted in the acquisition of a customer. Once again, blogging scored very high in both the B2B and B2C categories. Facebook was strongest in B2C marketing. And LinkedIn was the best social media channel for those businesses selling to other businesses.

So once again, here’s the takeaway: All your friends may be saying, “You have to be on Facebook.” The truth is: You don’t necessarily have to be on Facebook. You need to be where your customers are.  Check around. Look for names of your customers on all of the channels. Then look to see where your competitors are trying to interact with and attract customers.

That simple and cost-free exercise will tell you how best to spend your time, and possibly, your money, on social media.

Top social media sites? It depends on your goals

Posted in Blogging, Building customer loyalty, Copywriting and content, Marketing strategies, Social media 1 Comment

A new study, from Marketing Sherpa, has found that your best choice for  social media networks depends on whom you’re trying to reach.

For example, if you’re selling to consumers (and provided that your customers are actually using Facebook, and that you can lure visitors with compelling content and/or games, contests, discounts, or coupons), Facebook is probably your best bet.  On the other hand, if you’re selling to businesses, you may want to put your social media resources to use elsewhere–say, on LinkedIn. Take a look at the survey results:Allen T. Sutton, who wrote the blog post describing survey results, noted what he’d expected and a couple or results that surprised him:

“Blogging sits comfortably on top. This does not surprise me since creating content is the most effective SEO tactic , and SEO is a vital part of a good inbound strategy.

“However, two things do surprise me. First, I expected LinkedIn to rank high with B2Bs, but I did not expect it to so clearly beat Facebook. Fewer than 50% of B2B marketers report that their efforts on Facebook were effective. LinkedIn appears to provide the most effective social network for inbound B2B marketers.

“The second thing that surprises me is that YouTube and other video sharing sites are well within the top tier. I have seen great YouTube strategies from a select few marketers, but I did not realize that strong performance was this widespread. I expect even more marketers to start using video sites in the coming years.”

What marketing strategies should work best for you? And especially if you have a limited marketing budget?  We can help you figure it out and start attracting new customers. Contact us.

Business blogging don’ts

Posted in Advertising, Blogging, Building customer loyalty, Copywriting and content, E-mail marketing, Print materials, Selling tips, Special promotions, Web design Be the first to comment

Whether you’re creating or updating a Website, an e-mail marketing program, printed materials, or engaging in any type of social networking, providing content that your customers want and need is not only essential, but also highly cost effective.

Giving customers marketing materials that focus only on how wonderful your products and services are is a waste of your time and money.

Hubspot, a company that markets business software, offers some solid advice about business blogging. The company recently published a free e-book that highlights 13 mistakes that business bloggers make. Number 1 is not integrating your blog with your Website. Here’s number 2 :

“Mistake:
The content you publish on your blog is too heavily focused on you – your products, services, achievements, and why you’re awesome – and it’s seriously lacking thought leadership.

“Why It Hurts:
If people are visiting your blog expecting to find educational content and all they find is you talking about how great your products and services are, you’re not going to accomplish the same goals or attract as many readers as you would if you published thought leadership-based content.”

Amen.

To read or download the free 13 Business Blogging Mistakes & Their Easy Fixes, (registration required),  click here.

Personal email gets best results

Posted in Building customer loyalty, Copywriting and content, E-mail marketing Be the first to comment

If you’re sending out e-mails, here’s a useful bit of information from Jay Conrad Levinson, founder of Guerilla Marketing: Personal email is the way to go. Here’s his advice:

“Should you expend the effort to personalize your emails?  Personalized emails generated 42.7% more click-throughs on average to the web copy than non-personalized email.  Personalized emails generated 403% more sales on average than non-personalized emails.  Personalized emails generated 42.8% fewer un-subscribes on average than non-personalized emails.”