Posts Tagged ‘sales’

Small business owners and search

Posted in Blogging, Marketing strategies, Search engine optimization, Social media Be the first to comment

Like lots of other people, I bought a MegaMillion ticket last Friday, and spent hours deciding how I’d spend the $640 million. I wound up with a good mix of the charitable, the frivolous, and some sound investments to ensure that the money lasts.

It’s easy, I fantasized: “Spend a buck, win a gazillion dollars.”

Lots of small business owners view Google rankings in much the same way: “Pay someone to optimize my Web site, watch the rankings soar.” Or even better, “Slap up a Facebook page and watch the new orders pour in.”

This kind of stuff  is called “magical thinking.”

I just saw a pretty good reality check, from Carl Weiss in yesterday’s SiteProNews:

“While even the smallest of businesses can generate page 1 results on Google today, it is a far more complicated affair. And in the wired world, complicated translates into time and money. Whereas back in 2000, it was relatively simple to have an SEO expert tune up your homepage, in the modern world of Internet marketing, there are 31 points of light that every search engine spider alights on today, including such things as blogs, social networks, backlinks, and video. If your web presence is lacking in any of these, or you aren’t adding compelling content to them on at least a weekly basis, then your chances of achieving a page 1 result are slim at best…

“Not only are there far more stops on the technology train in 2012 then there were in 2000, but a number of the stops have siderails. Consider social networking. If you are serious about making the grade online, then being on Facebook (the second most visited destination online after Google) isn’t enough. You also need to Tweet. Not to mention the fact that back in November of 2011 Google launched its own social network Google+. So if you are looking to make the grade with Google, it’s probably a good idea to add this to your marketing mix as well.”

Ah, yes. Fantasies are fun….. I wonder how much I’ll win in this week’s lottery. As for the rest of it, I’d better get back to work.

To read the rest of the SiteProNews article, click here.

Image Credit: Pat’s Papers

Mobile users: Personalized messages best

Posted in Advertising, Building customer loyalty, Copywriting and content, Marketing strategies, Selling tips Be the first to comment

While every marketer tries to figure out the way to turn smartphone presence into big bucks, an interesting survey just indicated  the best way to get smartphone users to click through to your Website or your product. The answer: personalization.

Upstream, a  global mobile marketing technology company, and research company Luth Research, checked in with smartphone users to see what they responded to in messages sent to their phones. Interestingly, respondents indicated that mobile advertisements “that are tailored to their “tastes and interests” far out-performed other offers based on time, lifestyle or location.

The research polled more than 2,000 American adults and found that feature phone users ranked the appeal of personalized offers at 59%, compared with offers that focused on timing (18%), lifestyle (16%) or location (8%). Smartphone users responded similarly:  60% preferred personalized offers over promotions based on timing (17%), lifestyle (10%) or location (14%).

“‘Comparing the importance of personalization versus location in receiving mobile ads is especially interesting, given the hype around location-based players such as Foursquare, Gowalla, Yelp, Facebook Places or even Google+ with its Latitude check-ins,’ said Assaf Baciu, Senior Vice President, Product Management, Upstream. ‘While location remains an important factor in delivering mobile ads, tailoring interactions via mobile to consumers’ tastes and interests’ clearly presents much greater potential for driving higher response and conversion rates.’ “

Distributing coupons is still a good idea

Posted in Building customer loyalty, E-mail marketing, Special promotions Be the first to comment

According to a July 21st press release from media and marketing research company Valassis, coupon distribution and redemption continued to build at record-breaking levels during the first half of 2010.

Current shopping behavior reflects value-oriented habits that started during the recession, company experts explained.

Suzie Brown, Valassis chief marketing officer, says consumers are becoming more strategic. “Today’s shoppers don’t leave the house without their coupons and they don’t seek savings in just one place or from one media source,” she says.

Overall coupon redemption volume has increased 7.9% year-to-date. The highest coupon growth rate (+12%) came from the Health and Beauty Care (HBC) segment.

Though coupon deal-seeking now seems to be the “new normal,” marketers have shifted tactics in offering coupons.  “The average face value offered across all coupon media has grown 4.4% from a year ago; duration shortened by a week; and more than a quarter of all coupons require the purchase of two or more items.”

To read the entire press release, click here.